Literally every company I talk to says the health of its "customer contact database is OK at best, but fixing it is always on the back burner."
These are your customers. It can't be acceptable.
The purpose of this first of its kind research is to provide customer success & advocacy leaders, lifecycle marketers, RevOps, Mops, and CS Ops a report on the economic and organizational impact of bad data and the potential of a healthy customer contact database.
Here's what we know!
- A customer contact database decays 2% monthly
- Bad customer contact data can impact from 3-5% of annual contract value
- Bad data is the second biggest challenge when running customer campaigns
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